Training Vanzari vs Training Marketing Strategic » Audit Gratuit?

Nedcon Constanta: Audit B2B » Training Vanzari & Training Marketing Strategic.

Audit pozitionare B2B

Training in Vanzari & Training Marketing Strategic.

Nedcon Maritime Constanta

“The key is not to call the decision maker. The key is to have the decision maker call you.” Gitomer

Nu stiu ce satisfactie mai mare poti sa ai cand vinzi servicii decat feedback-ul plin de entuziasm al clientului tau… “abia astept sa incep” Multumesc Marta Gheorghe pentru feedback-ul indirect!

Analizeaza Hartile de implementare a Strategiei de Vanzari & de definire a Strategiei de Marketing si o sa ai un punct de plecare concret pentru optimizarea performantelor din 2014. A fost cel putin interesant! Va multumesc pentru experienta!

Nu te mai retin, astazi m-am decis sa iti furnizez vizual studiul de caz.

Structura Training in imagini:

“Abia astept sa incep!” Marta Gheorghe, Crewing Manager – Nedcon
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Metodologie:

Management Vanzari, Strategie Vanzari » Marketing Strategic

Audit B2B:

• Particularitati / industrie: Shipyard, Oil & Gas, Crewing & Riding Squads.

• Unique Selling Proposition (USP)

• Pozitionare Digitala: Vanzari & Lead Generation » Branding Digital / Brand Voice

• Brand Equity Route

• Procese Vanzari existente

• Procese de Marketing existente vs obiective de profitabilitate.

Blocaje existente & motive vs Pozitionare » Why you DO IT?

Consultanta Vanzari:

• Definire etape Vanzari B2B: S » P » A » N » C » R » D » P

• Definire modalitate de abordare directa: Cold Calling vs B2B Speach Elevator.

• Profil vanzator vs Obiective Vanzari: Farmer vs abilitati pentru Hunting.

• Strategie de Negociere: Achizitie, Retentie / Dezvoltare prospecti & clienti.

• Time Management Vanzator & Manager Vanzari.

• Vanzari Digitale

Harta de implementare: zilnica, saptamanala & lunara.

Consultanta Marketing Strategic:

• Structura recalibrare USP

• 4P vs 5C

• Brand Equity Route: Brand Awareness » Consideration » Preference.

• Vanzari vs Obiective de Marketing

• Procese de ROI (returnare investitie) in Publicitate

• Mix Digital: Social Media, Inbound Marketing / Pull Marketing, Strategie Continut / Storytelling.

• Strategie Brand vs Strategie Comunicare

Strategie Marketing 2014 & Performanta in Vanzari?

SWOT? Fara competitie, program intensiv de optimizare performanta in Vanzari:

2014? 4P vs 5C » Ramai informat(a) » Diferentiaza-te… !

B2B vs B2C? Expertiza profesionala fondator Agentie B2B Strategy, Daniel Rosca, LI:

+40744336643 | roscadaniel@gmail.com | office@b2b-strategy.ro

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