* selling cycles are long — so it should always be clear how and where your marketing activity is contributing to what part of the selling cycle at what time.
Xerox CMO shares strategy behind ReBranding one of the world’s top brands. “Employees are often the face of the organization, so it’s important to enroll your employee population in everything that you do…” John Kennedy, Xerox: “Work Can Work Better“.
What do we mean by simple?
• easy to understand
• transparent and honest
• making customers feel valued
• innovative and fresh
• useful to customers
In a digital world, there are many experiences that brand can simplify…
|1. Entertain before you sell!|
Consumers use Social Media to:
• 64% finding entertainment
|2. Get noticed, but don’t disrupt.|
|3. Explore Social Customer Service:|
• 12% of consumers use social for customers service
In a world where consumers have many choices brand experience is the road to loyalty. Simplicity will get you there faster… 😉
Download Global Brand Simplicity Index 2015 | Siegel+Gale
* simplicity is shared 😉
Tweet: “#BrandExperience vs #Brand Simplicity:
@SiegelGale, @johnlkennedy & @B2BStrategy1 * #Simplicity Index“