Siegel+Gale

Anatomia arhitecturii de brand

Ce exprimă brandul tău?Brand mamă, sub-brand sau portofoliu de branduri? * masterbranding, sub-branding / portfolio branding * sintetizând, despre arhitectura unui brandA branded house is where ...

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Identitatea de brand… din retail la social media.

Mediul de business se schimbă în fiecare zi... * identitatea ta de brand rezistă? "... we sit down with Anne Swan, Global Creative Director for Consumer ...

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Global Brand Simplicity Index 2015 | Siegel+Gale

Brand ExperiencevsBrand Simplicity* selling cycles are long — so it should always be clear how and where your marketing activity is contributing ...

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