Cum poti sa iti clarifici in 30 de minute notiunile Balanced Scorecard, Blue Ocean Strategy, Marketing 20 & Marketing 30. Spiritul uman?
4P vs 5C? Pret vs Produs vs Plasament vs Promovare?
“Pull Marketing Strategies are very uncomfortable for most marketers, and as a result most companies have no pull to balance their push. While Push Marketing focuses on the most likely potential customers, Pull Marketing should be focused on a totally different group of people – non-customers who are not yet ready to become customers at this time.”
Digital / Marketing 2.0 vs Pull Marketing, sau cum te ajuta tehnologia sa faci pasul spre Marketing 3.0:
De la Marketing 2.0 spre 3.0:
“Price, assortment, and convenience can still be powerful competitive criteria, but they are becoming progressively commoditized by the Internet…” via The Boston Consulting Group:
De la produs la spiritul uman…
“Creating value is product management… this is the mantra of Marketing, Philip Kotler:
Branding vs Marketing Strategic?
“De ce in Romania trebuie sa vindem Evian la pret de Biborteni?” Abordare integrata 4P vs 5C?
Branding vs Brand Equity Route / Management?
“You can’t just ask customers what they want and then try to give that to them. By the time you get it build, they’ll want something new.” Steve Jobs, 1989.
Cu alte cuvinte concept Alianta Strategica producatori romani, Marketing 3.0 in Romania…
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