Ce face competitia ta
Digital » Pull Marketing

Evolutie Mediu de Afaceri 2012 » 2018

Cold Calling is Dead... welcome 2015, Marketing Strategic » Storytelling / Video Blogging!
Despre performanta operationala
Inovație

Care este legatura intre productie (ingineri) si profitabilitate (piata)?

"... long-standing theories in strategy are essentially invalid." P. Evans, BCG
Despre revolutia internetului
Digital » Pull Marketing

BiG Data » The concept of “Business Strategy” has to be rethought from first principles…

... the challenges include capture, analysis & visualization, curation, storage, search & sharing » BiG Data, @ Philip Evans » The Boston Consulting Group.
Integrare mediu digital in Modelul de Business 2014
Strategie B2B » B2C

Plan de Afaceri 2014

Model Afaceri 2014 » Despre integrarea mediului digital in strategia afacerii.
Strategy
Blue Ocean Strategy · Inovație

Strategia ta de Marketing este copiata?

Storytelling vs The battle for your mind » Mai exact, rolul pozitionarii in influentarea consumatorului. “Tell the truth, spin a story, make it work… “
Blue Ocean Strategy · Digital » Pull Marketing

Marketing 20 » Marketing 30? De la produs la spiritul uman…

"You can't just ask customers what they want and then try to give that to them. By the time you get it build, they'll want something new." Steve Jobs 1989.
Vanzari vs Campanii Advertising vs Strategie Brand
Blue Ocean Strategy · Digital » Pull Marketing

Sincronizare obiective Echipa Vanzari vs Campanii Advertising vs Strategie Brand:

Publicitate vs Returnare investitie? “A tiny change today brings a dramatically different tomorrow.” Richard Bach. Vanzari vs Structura procese Advertising?
Oportunitati
Strategie B2B » B2C

Criza Economica

Criza Economica » Marketing in Recesiune » ...peste umbra mea pot sări dar peste a ta nu." Poetul Marius Stefan Aldea
Daniel Rosca. Conferinta Marketing B2B, Athenee Palace Hilton
Strategie B2B » B2C

Conferinta Marketing Strategic, Athenee Palace Hilton » Concluzii:

Strategie Business 2013 » Don’t Compete with Rivals, Make them Irrelevant!