Pull Marketing & Technology
Digital » Pull Marketing

Despre integrarea tehnologiei in Strategia de Marketing… Marketing Automation

Traditional Marketing is Dead? Technology is what enables Pull Marketing, but remember, Pull Marketing is not Technology, it´s a Strategy. Strategie 2014?
Digital, tehnologie
Blue Ocean Strategy · Digital » Pull Marketing

Tu cum folosesti tehnologia? The battle for your mind?

Impactul tehnologiei? “Marketing and innovation produce results; all the rest are costs.” Peter Drucker. Nu iti lega la ochi Echipa de Vanzari in 2014 » Digital
Blue Ocean Strategy · Digital » Pull Marketing

Marketing 20 » Marketing 30? De la produs la spiritul uman…

"You can't just ask customers what they want and then try to give that to them. By the time you get it build, they'll want something new." Steve Jobs 1989.
Our vision vs Heineken 2
Blue Ocean Strategy · Inovație

Vanzari & stabilitate? B2B vs B2C? Viziunea noastra vs Heineken:

B2B vs B2C? Marketing vs Vanzari? “We get paid for bringing value to the market place” Jim Rohn vs “What is of supreme importance in war is to attack the…
Optimizare Plan Marketing 2014
Strategie B2B » B2C

Analiza Performanta 2014 & Plan Marketing 2015

Plan Marketing 2015? “Don’t Compete with Rivals, Make them Irrelevant”
Balanced Scorecard Romania, Ascent Group, B2B Strategy Joint Venture
Blue Ocean Strategy · Strategie B2B » B2C

Performanta FMCG / B2C? Eliminarea intermediarilor, Route to Market 2014:

Route to Market 2014? FMCG » B2C » Producator? Eliminarea barierelor? Maria Grapini: "Eu chiar cred ca economia unei tari este un organism viu..."
Brand, transparenta, social era
Inovație

Transparenta » The Naked Brand

Brand? Cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people. ~ A. Chmielowski. Transparenta?
Four Actions Framework
Blue Ocean Strategy

Stabilitate in recesiune?

Performanta? “Without Strategy you have no direction, without Innovation you lose relevance.” Greg Satell. Stabilitate si echilibru in recesiune » Diferentiere?