cum sa reusesti
Vânzări » Lead Generation

The difference between an Argument and a Closing Argument:

Cum sa nu ai competitie » Strategie Negociere?
brainstorming 2013 barrier
Vânzări » Lead Generation

Black & Orange Friday, -25%

Experienta clientilor nostri: optimizare tactica vanzari retail Orange.
Despre istorie si civilizatie
Blue Ocean Strategy

Romania’s Lost Heritage…

“Danube valley civilization script is the oldest writing in the world” H. Haarman » Decoding DACIA?
Integrare mediu digital in Modelul de Business 2014
Strategie B2B » B2C

Plan de Afaceri 2014

Model Afaceri 2014 » Despre integrarea mediului digital in strategia afacerii.
Price Strategy. Roland Berger Strategy Consultans Romania
Vânzări » Lead Generation

Politica de preturi? Despre COGS:

Strategie Vanzari / Pret vs Pozitionare? “The key is not to call the decision maker. The key is to have the decision maker call you.” Jeffrey Gitomer. COGS?
Marketing Manager vs Consultant in Marketing
Inovație · Strategie B2B » B2C

Optimizeaza-ti resursele » O saptamana de consultanta 100% gratuita / luna?

Consultanta, instrument strategic? Care este rolul Consultantului in Marketing vs Marketing Managerul / Specialistul intern? ROI » Optimizare investitii?
Blue Ocean Strategy · Digital » Pull Marketing

Marketing 20 » Marketing 30? De la produs la spiritul uman…

"You can't just ask customers what they want and then try to give that to them. By the time you get it build, they'll want something new." Steve Jobs 1989.
Optimizare Plan Marketing 2014
Strategie B2B » B2C

Analiza Performanta 2014 & Plan Marketing 2015

Plan Marketing 2015? “Don’t Compete with Rivals, Make them Irrelevant”
Pull Marketing vs Blue Ocean Strategy
Digital » Pull Marketing

Pull Marketing vs Push Marketing. Marketing 3.0?

Hrana? Reducerea costurilor la jumatate? Inbound vs Pull Marketing vs Noncustomers? Cum ai definite gamele de produse vs profile clienti vs 5C?
Strategie Private Label in Romania
Strategie B2B » B2C

Cum evolueaza Private Label / competitia in Romania?

Traditional Trade » La doi Pasi? Modern Trade » Private Label? Carrefour » online? IKA, KA erodeaza marjele producatorilor? 50% din achizitiile lor?
Depasirea barierelor
Blue Ocean Strategy

Util pentru evaluarea Agentiei de Marketing: Publicitate, PR, Branding, Advertising, Design, Digitala:

Publicitate? Advertising? Care sunt provocarile agentiilor in recesiune? Cum poti sa evaluezi o Agentie de Marketing » Publicitate » Advertising » PR... ?
Accenture 2013. Every Business is a Digital Business
Strategie B2B » B2C

Diferentiere? Reusesti doar cu publicitate?

De ce nu te pot ajuta Agentiile de Publicitate / Branding / PR...? Business Plan, Business Management, Brand Assets? Strategie? 4 etape, echilibru in recesiune?
Revolution
Digital » Pull Marketing

Second Revolution » Strategie 2013

Strategie Marketing 2013? Don’t Compete with Rivals, Make them Irrelevant! Marketing Strategic in Recesiune? Optimizare proces?
Strategie B2B » B2C

Integrare Identitate Vizuala in Marketing Mix 2013 – Esec proces Rebranding Brand Tailors » Agricola Bacau

Redefine the value of your company’s brand without compromising the quality and experience your customers have come to expect. Brand Equity Management?
Route to Market
Digital » Pull Marketing

Segmentare » Arhitectura Brand

Brand Equity Management? Redefine the value of your company’s brand without compromising the quality and experience your customers have come to expect. Arhitectura Brand?