Macriss Cola Perenna Premier
Blue Ocean Strategy

Oul sau gaina? Definire strategie vs implementare:

De ce trebuie sa vindem Evian la pret de Biborteni in Romania? Route to Market... !
Cota de piata generare segment
Blue Ocean Strategy

Recenzie Blue Ocean Strategy

2 zile, un segment nou de piata? Citeste mai mult despre autori: W. Chan Kim & Renée Mauborgne.
Avram Iancu, primul roman care a traversat dover calais
Strategie B2B » B2C

De la produs la spiritul uman…

"Vreau sa dedic acest efort urias tuturor copiilor din lume, in special celor parasiti de parinti..."Avram Iancu
Marketingul viitorului
Vânzări » Lead Generation

Cum sa nu mai pierzi bani? Interviu Eugen Ristea, Strategy Manager @ Ceramica SA

"If you give everything, you regret nothing... " © adidas #Allin?
de la produs la spiritul uman
Strategie B2B » B2C

Prima reclama TV din lume vs Spiritul uman… 1941 » 2014:

„Creioanele mari oferă idei măreţe... ” Leo Burnett. Notorietate?
Despre istorie si civilizatie
Blue Ocean Strategy

Romania’s Lost Heritage…

“Danube valley civilization script is the oldest writing in the world” H. Haarman » Decoding DACIA?
Integrare mediu digital in Modelul de Business 2014
Strategie B2B » B2C

Plan de Afaceri 2014

Model Afaceri 2014 » Despre integrarea mediului digital in strategia afacerii.
Strategie de Comunicare Fainosag, Ca odinioara, Familia Brasoveanu
Strategie B2B » B2C

Fainosag, Aflatoxina, Ca odinioara… Shave Time » Shave Money:

Advertising? Fabricat in Romania vs Produs Romanesc!?
Digital » Pull Marketing

Strategie Social Media 2014 » Think Different!

Strategie Social Media? 2013: “Social Media is like teenage sex, everybody’s excited about it but very few people are doing it well.” Keith Weed » Unilever CMO. 2014? “Remember, Pull…
Despre siguranta alimentara
Blue Ocean Strategy · Digital » Pull Marketing

Siguranta alimentatiei?

“If you are what you eat, and especially if you eat industrial food, as 99 percent of Americans do, what you are is corn." Siguranta alimentara? Ramai informat!
Blue Ocean Strategy · Digital » Pull Marketing

Marketing 20 » Marketing 30? De la produs la spiritul uman…

"You can't just ask customers what they want and then try to give that to them. By the time you get it build, they'll want something new." Steve Jobs 1989.
Pull Marketing vs Blue Ocean Strategy
Digital » Pull Marketing

Pull Marketing vs Push Marketing. Marketing 3.0?

Hrana? Reducerea costurilor la jumatate? Inbound vs Pull Marketing vs Noncustomers? Cum ai definite gamele de produse vs profile clienti vs 5C?
Tehnologie? Impact?
Blue Ocean Strategy · Digital » Pull Marketing

Eliminarea barierelor?

Despre impactul tehnologiei & eliminarea barierelor... “Marketing and innovation produce results; all the rest are costs.” Peter Drucker
Accenture 2013. Every Business is a Digital Business
Strategie B2B » B2C

Diferentiere? Reusesti doar cu publicitate?

De ce nu te pot ajuta Agentiile de Publicitate / Branding / PR...? Business Plan, Business Management, Brand Assets? Strategie? 4 etape, echilibru in recesiune?
Romanian PPC & SEM
Digital » Pull Marketing

Ajuta-ti echipa sa vanda mai mult in 2013!

SEO Romania? Sharing is Caring » Daniel Ene, SEO Arch.