Ramai informat(a) » Spam Free
Strategie Dezvoltare 2014
Pentru 2014, companiilor multinationale le sugerez sa isi recalibreze Mixul de Marketing pentru Romania in functie de trendul spre era 3.0 » De la produs la spiritul uman.
La finalul analizei am inclus si un video despre planul digital al British Gas… tocmai pentru a intelege ca fenomenul digital este aplicabil in toate industriile.
Daca reprezinti o companie autohtona cred ca este obligatorie analiza SWOT urmatoare pentru inceputul lui 2014.
• in Romania titulatura de Chief Strategy Officer o alocam owner-ului companiei.
• must see » Lori Beer, Embracing Digital Technology » Video nr. 4: “Turning things upside down”
• este cel mai complex post de cand am lansat blogul. Enjoy!
• cum arata Strategia Digitala a companiei tale? Multumesc anticipat pentru feedback-ul tau!
“According to 78% of respondents, achieving digital transformation will become critical to their organizations within the next two years.” MIT Sloan Management Review & Capgemini Consulting:
The Role of the Chief Strategy Officer:
“The strategy department is in charge of every new project that falls outside the boxes of the traditional organization.
Broadly speaking, CSO responsibilities fall into three categories—strategy development, resource allocation, and strategy execution—but activities within these three categories vary widely.”
The Boston Consulting Group.
What Are the Typical CSO Responsibilities? (articol complet)
| » Strategy development
• Long term trends & outlook |
» Resources allocation
• Consulting procurement |
» Strategy execution
• Innovation |
Feeding hungry consumers » PwC
Evaluate changes and enhancements to the current strategy:
| » Top of the Funnel
• blogging |
» Middle of the Funnel
• following |
» Bottom of the Funnel
• direct results |
“Whether your organization is well underway in implementing social media and networking within your business or is just starting, it’s smart to review your strategy to see where your organization is headed.
While a strategic review can be time consuming, it’s also possible to get a solid, strategic sense oof your performance on key issues in a relatively short period of time.”
* evaluare model de business digital » Brainzooming (material complet)
Externalizare Departament Digital vs Management Proiecte Digitale:
Pentru optimizarea planului de dezvoltare 2014 te poate interesa si:
Tweet This: 2014? Feeding hungry #consumers @PwCAdvisory @BCG @Brainzooming @CapgeminiConsul
» Sincronizare obiective Vanzari vs Publicitate
» Structura evaluare resurse Marketing & Vanzari
» Strategie Social Media 2014
2014 » Model de Business?
Audit Gratuit » Programeaza-l! | Ramai informat(a) » Diferentiaza-te… !
Nu ezita, contacteaza-ne » Zero obligatii!
+40744336643 | roscadaniel@gmail.com | office@b2b-strategy.ro
[vCitaMeetingScheduler]
Tags: Analiza PEST, Analiză SWOT, Anticipare, BCG, Bert Pijls, Brainzooming, British Gas, Capgemini Consulting, Chief Strategy Officer, CSO, Daniel ROŞCA, Diferentiere, Digital, Digital Business, Internet Marketing, Internet Marketing Timisoara, Lead Generation, Lori Beer, Marketing 3.0, Marketing Mix, Marketing Online, Marketing Strategic, MIT, MIT Sloan Management, PEST, Philip Kotler, PriceWaterhouseCoopers, PwC, Strategie Business, Strategie Marketing, Strategie Social Media, Strategie Social Media 2014, SWOT, The Boston Consulting Group
Din ciclul ”Vai de Strategia fără framework!”, adică Management Strategic făcut ”la bunul simț”, aș zice: Păi ce să facă și cei de la BCG decât o sinteză a folclorului internațional referitor la CSO (Chief Strategy Officer), respectiv șeful OSM (Office of Strategy Management), în mod scuzabil numit de cei de la BCG ”CSO’s Team”.
Ia uite ce scrie la carte (valabil pentru cei care ajung să afle ce are pe dinăuntru un framework matur de Management Strategic):
http://www.balanced-scorecard.ro/images/osm_roles.jpg
.
Salut Mihai,
BCG face referinta la prima etapa cu preponderenta, punctele 4 & 9 din framework, “strategy development, resource allocation, and strategy execution”
Complementar:
http://www.b2b-strategy.ro/BiG-Data
* “The concept of “Business Strategy” has to be rethought from first principles… Long-standing theories in Strategy are essentially invalid… ” Philip Evans / BCG
Doua materiale video extrem de interesante.