Despre revolutia internetului
Digital » Pull Marketing

BiG Data » The concept of “Business Strategy” has to be rethought from first principles…

... the challenges include capture, analysis & visualization, curation, storage, search & sharing » BiG Data, @ Philip Evans » The Boston Consulting Group.
Integrare mediu digital in Modelul de Business 2014
Strategie B2B » B2C

Plan de Afaceri 2014

Model Afaceri 2014 » Despre integrarea mediului digital in strategia afacerii.
The Copenhagen Wheel
Inovație

Diferentiere? The Copenhagen Wheel:

Marketing and innovation produce results; all the rest are costs. Peter Drucker