“The most common reason why people don’t bike is the amount of energy needed to do it.
Meet the invention that’s going to change all of that. Developed by researchers at MIT, this device snaps onto your bike and helps you conserve energy. And it does it in an ingenuous, remarkable way.
It’s called the Copenhagen Wheel…”
Pozitionare / Segmentare vs Lead Generation?
Principalul diferentiator pentru industria auto in 2014 este… o tableta conectata la internet!
* concluzie din cadrul Forumului de Inovare 2013
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Peter Drucker