SWOT Branding » Rebranding. Desenam frumos sau intelegem 4P-ul clientului?

Ce exprima Brandul tau? “Codul emotional” al culorilor in Branding…

Ce este Brandul?

“Nume, simbol sau o combinatie a lor care identifica producatorul unui produs / serviciu.” Philip Kotler

Astazi nu discutam despre notiuni complexe care definesc Brandul: structura procese de Branding & Rebranding » Arhitectura Brand… in compozia sa codul de culori ocupa un rol extrem de important in decizia de cumparare, call to action… & influentare a prospectului tau.

In consecinta, astazi analizam din identitatea vizuala doar aspectele referitoare la coloristica & relatiile complementare dintre culori precum si impactul lor in branding:

American Psychological Association

Why Lime-Yellow Fire Trucks Are Safer Than Red?

Significance

The National Fire Protection Association (NFPA) estimates that in 2001 there were 14,900 motor vehicle accidents involving fire department vehicles that were responding to or returning from incidents. These accidents – which included vision-related accidents involving red fire vehicles – often resulted in serious injuries to firefighters and other motorists.

Practical Application

Applying the findings of human factors and ergonomic research, the Federal Aviation Administration has converted their aircraft rescue and fire-fighting fleets to lime-yellow. Many communities are also switching to lime-yellow fire vehicles, resulting in fewer accidents & lives saved.

Cod culori in branding:

Portocaliu + Negru? Brandul tau ce exprima?

Branding Color Guide Buffer:

* analizeaza toate link-urile din post, cum te-am obisnuit, confera imagine de ansamblu, prin exemple concrete, asupra topicului!

Color Emotion Guide:

Tweet? “Codul culorilor in procesele de Branding » Rebranding. Ce exprima Brandul tau?

Arhitectura Brand Green Future vs Rebrand Global Awards 2012 » Coca Cola » Kinley Brand Extension:

Arhitectura Brand Holding de companii Green-Future vs Coca Cola Kinley Rebrand 2012

Social Media Update:

Nimic nu este intamplator » Gand la gand despre culoriGabriela Popa » Online Gallery

Brand Equity Route » Analiza SWOT?

Copilul tău trebuie să viseze … 8500 de ani de continuitate ...

Global Competitiveness Report
Topul inovaţiei 2015 @ Thomson Reuters
Linii de finanţare pentru afaceri
Storytelling branding * The little red riding hood
academia ROMână & ciocolata albă NIGGER
Cum se creează un brand ?

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