Brand Equity Route (Management) » We change our path… Alin Neagu

Un pahar cu whisky?

Ramai informat(a) » Spam Free

Echipa de vanzari NU este responsabila pentru scaderea cifrei de afaceri!
* concluzie Forum Dezvoltare Afaceri Brasov, aprilie 2014

Building and maintaining awareness

Brand Preference

Harvard Business Review: A “rise or fall together”

A practical overview

“The fundamental purpose of marketing is to acquire and retain customers.

It has been demonstrated that elevated brand awareness is the first step in that direction, regardless of industry or market.

Although boosting brand awareness is a complex matter, it’s possible to identify practical considerations that apply in any market or competitive situation.

Awareness is built from the outside-in; identify what matters to the target audience and craft your brand message and identity accordingly.

Internal considerations such as management perceptions, past budget allocations, and adherence to scientific and legal jargon are less important in the battle to win awareness. Increasing awareness from 20% to 40% boosts preference by 10%”

Penn State’s Institute for the Study of Business Markets

Brand Preference vs Brand Consideration?

2015? Romanian Sales Conference » 25.09.2014

Sunt curios, dupa materialul video de mai sus, care o sa fie decizia ta in aceasta seara? 😉

Click to Tweet: “Un pahar cu #whisky? @JohnnieWalkerUS, @JudeLawOfficial #Romania”

Ramai informat(a) » Diferentiaza-te

B2B vs B2C? Expertiza profesionala fondator Agentie B2B Strategy, Daniel Rosca, LI:

+40744336643 | roscadaniel@gmail.com | office@b2b-strategy.ro

Copilul tău trebuie să viseze … 8500 de ani de continuitate ...

Trenduri vânzări 2016 | Strategie vânzări 2016
Simona Halep vs Nadia Comăneci
Global Brand Simplicity Index 2015 | Siegel+Gale
De ce o să eşueze afacerea ta ?
[ promo video ]
Mafia din industria alimentară

Tags: , , , , , , , , , , , ,

Leave a Reply

More in Strategie B2B » B2C
Avram Iancu, primul roman care a traversat dover calais
De la produs la spiritul uman…

"Vreau sa dedic acest efort urias tuturor copiilor din lume, in special celor parasiti de parinti..."Avram Iancu

Plaja Corbu
Trei mituri pe care oamenii de marketing inca le cred…

#FaraBariere? Camelia Potec: "Eu nu as face lucrul acesta..."

Close