The Holy Grail
Purchase Intention, The Holy Grail for many marketers... Purchase intention, this is a hierarchical approach, begins with awareness and moves through consideration and preference to ...
360 ° @ ULTRAMARIN
Experienţa clientului / a prospectului * brand experience Experienţa / promisiunea (* brand experience) unui brand se dezvoltă atunci când consumatorul / prospectul caută, cumpără ...
Inside the mind of consumers
2018 Marketing Budget Optimisation 'Inside Consumers Mind' A 360 ° analysis: internal employees, clients, influencers and prospects. The final challenge: connecting brand attributes with the mind of consumers. * ...
* craft your brand message
Link between Brand Awareness & Brand Preference ... * awareness is the state or ability to perceive, to feel, or to be conscious of … Building awareness ... Although ...
Costul de achiziție al clientului
3 etape preliminare ciclului de cumpărare * Awareness, Consideration & Preference * în 75% din cazuri prospectul nu ajunge la amantă :) * amanta = intenția de ...
