Blue Ocean Strategy? “The only way to beat the competition is to stop trying to beat the competition“.

Blue Ocean Strategy

Unica companie din Romania cu expertiza practica » 4 pozitionari Blue Ocean Strategy:

Iulie 2012 » We are capable to set the new trends of sleeping?

Inovatie. Diferentiere. Blue Ocean Strategy

Pozitionare BOS » Holding de companii Green Future » Industrie Bedding & Mattress:

Blue Ocean Strategy » Four Actions Framework:

1. Raise: “Which factors should be raised well above the industry’s standard?”

Abordare integrata: Perna » Pilota » Saltea » Top Saltea » Lenjerie.

Acelasi Material » Beneficii unice / nevoi / Cost. Calitatea gamelor de produse / segmentul premium de consumatori:

Arhitectura Brand Green Future:

2. Create: “Which factors should be created that the industry has never offered?”

Dezvoltarea unei game de produse orientate 100% spre consumatorul alergic:

Arhitectura Brand Green Future:

3. Reduce: Which factors should be reduced well below the industry’s standard?

Redefinirea confortului in toate cele 4 anotimpuri.

Caldura Iarna » Racoare Vara. Proprietati Fibra Bambus:

Arhitectura Brand Green Future:

4. Eliminate: “Which of the factors that the industry takes for granted should be eliminated?”

Transparenta » produs romanesc / traditional:

Arhitectura Brand Green Future:

Look across emotional apeal to buyers:

Emotie? Traditie?

“Degradarea spirituala a unui popor nu se afla prea departe atunci cand ciobanii nu vor sa mai fie ciobani, medicii nu vor sa mai fie medici, profesorii nu vor sa mai fie profesori, artistii nu vor sa mai fie artisti…”

Atribut Brand Equity Route » Traditie » Pe culmile disperarii

Strategie Comunicare Green Future:

Pentru informarea ta » 5 Resurse Blue Ocean Strategy din Romania:

Romania Blue Ocean Strategy » LinkedIn Group » +2000 specialisti

Comunitate Facebook despre Blue Ocean Strategy » +5000 membrii

Totul despre BOS in Romania » Blue Ocean Strategy

Blog » Pozitionare BOS

Balanced Scorecard vs Blue Ocean Strategy in Romania » Implementare Strategie vs Definire

Old Europe… Romania Blue Ocean Strategy Positioning & Brand Equity Route

Te invit sa ne contactezi pentru serviciul de Marketing Strategic » Pozitionare Blue Ocean Strategy pentru cazul in care esti stabil in industria in care activezi si consideri ca poti sa dictezi trendul ei!

Suntem unica companie care are la activ 4 implementari Blue Ocean pe piata din Romania.

Totul despre Inovatie:

Multumesc pentru timpul alocat!

Tweet this: “Don’t Compete with Rivals, Make them Irrelevant.” #BlueOceanStrategy

  

4P vs 5C » Ramai informat(a) » Diferentiaza-te… !

B2B vs B2C? Expertiza profesionala fondator Agentie B2B Strategy, Daniel Rosca, LI:

+40744336643 | roscadaniel@gmail.com | office@b2b-strategy.ro

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