Neuromarketing is a new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli. Researchers use the fMRI to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it… Marketing analysts will use neuromarketing to better measure a consumer’s preference, as the verbal response given to the question:
“Do you like this product?”
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“Susan has a Ph.D.in Psychology and over 30 years of experience as a behavioral psychologist. She speaks, consults, teaches, and writes books about applying psychology to the workplace. While working on her Ph.D., Dr. Weinschenk conducted research on the left and right half of the brain.”
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