Ce este Brandul?
“Nume, simbol sau o combinatie a lor care identifica producatorul unui produs / serviciu.” Philip Kotler
Astazi nu discutam despre notiuni complexe care definesc Brandul: structura procese de Branding & Rebranding » Arhitectura Brand… in compozia sa codul de culori ocupa un rol extrem de important in decizia de cumparare, call to action… & influentare a prospectului tau.
In consecinta, astazi analizam din identitatea vizuala doar aspectele referitoare la coloristica & relatiile complementare dintre culori precum si impactul lor in branding:
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American Psychological Association Why Lime-Yellow Fire Trucks Are Safer Than Red? |
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Significance The National Fire Protection Association (NFPA) estimates that in 2001 there were 14,900 motor vehicle accidents involving fire department vehicles that were responding to or returning from incidents. These accidents – which included vision-related accidents involving red fire vehicles – often resulted in serious injuries to firefighters and other motorists. |
Practical Application Applying the findings of human factors and ergonomic research, the Federal Aviation Administration has converted their aircraft rescue and fire-fighting fleets to lime-yellow. Many communities are also switching to lime-yellow fire vehicles, resulting in fewer accidents & lives saved. |
Portocaliu + Negru? Brandul tau ce exprima?
* analizeaza toate link-urile din post, cum te-am obisnuit, confera imagine de ansamblu, prin exemple concrete, asupra topicului!
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Tweet? “Codul culorilor in procesele de Branding » Rebranding. Ce exprima Brandul tau?” |
Arhitectura Brand Green Future vs Rebrand Global Awards 2012 » Coca Cola » Kinley Brand Extension:
Social Media Update:
Nimic nu este intamplator » Gand la gand despre culori… Gabriela Popa » Online Gallery
Brand Equity Route » Analiza SWOT?
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Tags: Agenţie Branding, Agentie Branding Cluj, Agentie Branding Timisoara, American Psychological Association, Analiză SWOT, Arhitectură Brand, Brand, Brand Equity, Brand Equity Route, Branded House, Branded House vs House of Brands, Branding, Call to Action, Corporate Stationary, Decizie de cumparare, Design, Design de Ambalaj, Erori în marketing, Gabriela Popa, Green Future, Green Future Romania, House of Brands, Identitate Vizuala, Logo Design, Online Gallery, Packaging Design, Philip Kotler, Rebrand, Rebrand Global Awards, Rebrand Global Awards 2012, reBranding, Social Media, Stationary, Strategie Brand, Strategie de Brand, Strategie Social Media, Strategie Social Media 2014, SWOT
