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Brand Finance Executive summary NATION BRANDS
The annual report on NATION BRANDS | December 2014
“Tourism Development of the Tourism segment allows a country to both attract international tourism as well as increase the number of domestic trips.
The imagery and attributes used to promote tourism often run counter to those that work best for the other pillars but still influence the perceptions of international audiences.
A strong tourism brand acts as the flag carrier of for the nation brand, but must be carefully considered to project a clear image of the nation as a whole.”
Strategie Turism vs Strategie Dezvoltare
Anul trecut am pus accentul in analiza raportului Brand Finance pe Strategia de Dezvoltare a Romaniei vs UK. In 2014 o sa ne concentram impreuna exclusiv pe turism.
Daca Azerbaijan, Georgia, Cambodgia & Albania sunt incluse la nivel mondial in clasamentul celor mai performante natiuni vs rezultatele in turism este mai mult decat clar, avem o problema… de pozitionare!
Nu m-am inselat in vara la conferinta “Romania Incotro” cand am analizat cauza ultimului loc in Europa ocupat de Romania (* pondere turism in PIB):
Top 10 Tourism 2014
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Top Performers Thailand |
Top Movers Morocco |
Analizeaza raportul 2014:
Strategia de Turism in Romania, o poveste fara sfarsit… ?
Click to Tweet: “De ce nu ne comparam cu #Albania, de ce #Bulgaria? #Strategie #Turism”
+40744336643 | roscadaniel@gmail.com | office@b2b-strategy.ro
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Tags: Blue Ocean Strategy, BOS, Brand Finance, Cluster Turism, Daniel ROŞCA, Despre turism în ROMânia, Malaysia National Blue Ocean Strategy, Poziţionare BOS, Romania incotro, Strategie Turism, Strategie Turism Albania, Strategie Turism România, Turism, Update Strategie Digitală, Workshop Blue Ocean
