Turism? Malaysia National Blue Ocean Strategy… !

Cum sa nu ai competitie in turism:

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Brand Finance Executive summary NATION BRANDS

The annual report on NATION BRANDS | December 2014

“Tourism Development of the Tourism segment allows a country to both attract international tourism as well as increase the number of domestic trips.

The imagery and attributes used to promote tourism often run counter to those that work best for the other pillars but still influence the perceptions of international audiences.

A strong tourism brand acts as the flag carrier of for the nation brand, but must be carefully considered to project a clear image of the nation as a whole.”

Strategie Turism vs Strategie Dezvoltare

Anul trecut am pus accentul in analiza raportului Brand Finance pe Strategia de Dezvoltare a Romaniei vs UK. In 2014 o sa ne concentram impreuna exclusiv pe turism.

Daca Azerbaijan, Georgia, Cambodgia & Albania sunt incluse la nivel mondial in clasamentul celor mai performante natiuni vs rezultatele in turism este mai mult decat clar, avem o problema… de pozitionare!

Nu m-am inselat in vara la conferinta “Romania Incotro” cand am analizat cauza ultimului loc in Europa ocupat de Romania (* pondere turism in PIB):

Top 10 Tourism 2014

Top Performers

Thailand
Malaysia
New Zealand
Austria
Australia
United Arab Emirates
Singapore
Turkey
United Kingdom
Spain

Top Movers

Morocco
Egypt
Indonesia
China
Azerbaijan
Vietnam
Georgia
Ethiopia
Cambodgia
Albania

Analizeaza raportul 2014:

Nation Brand Equity Evolution, 2014

Strategia de Turism in Romania, o poveste fara sfarsit… ?

Click to Tweet: “De ce nu ne comparam cu #Albania, de ce #Bulgaria? #Strategie #Turism”

Diferentiaza-te!

B2B vs B2C? Expertiza profesionala fondator Agentie B2B Strategy, Daniel Rosca, LI:

+40744336643 | roscadaniel@gmail.com | office@b2b-strategy.ro

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