Politica Comerciala » Stabilire Preturi » Cost Of Goods Sold
“The aim of marketing is to make selling unnecessary.” Peter Drucker
Una din cele mai frecvente erori in marketing este structura de stabilire a preturilor / politicii comerciale.
Mediul de business autohton lasa in sarcina Departamentului de Vanzari acest aspect in detrimentul procesului de Marketing Strategic » structura pret » pilon al pozitionarii! Mai jos ai un exemplu concret care iti demonstreaza practic cum stabilirea eronata a pretului poate distruge complet un brand si modifica radical calea de dezvoltare a companiei.
Ce este COGS?
“1. How much is it and over what time frame?
2. What’s the gross margin?
3. How much overhead will you have to add?
4. How long will you have to wait to get paid?
Start by figuring out your cost of goods sold (COGS) on the new business–the amount of money you’ll have to lay out to produce or acquire whatever you’re selling. Since your gross margin is 30% of sales, your COGS is 70%…”
Optimizing prices boosts companies’ return on sales by 3% on average:
Roland Berger Strategy Consultans “The figure shows all the factors that must be taken into account to optimize prices, and how these are linked to other corporate functions (e.g. costs, advertising / communications, etc.). Clearly, optimizing prices requires a comprehensive approach.
Merely setting a price is insufficient.
What’s more, simply identifying and setting the optimal price is not enough. It also has to be communicated to the customers, who must be convinced that it is actually the optimal price for them.”
Structura pret Evian » Biborteni » Perenna. Pozitionare / 4P vs 5C:
“Atunci cand produsul este evaluat pe locul 2 (puritate), 96% din proprietati fiind similare leaderului mondial din industrie, Evian, ai neaparata nevoie de un proces integrat.
O imagine de ansamblu referitoare la cum sa iesi din razboiul numit pret pe care nu ai cum sa il castigi”:
De ce in Romania trebuie sa vindem Evian la pret de Biborteni?
Pentru sustinerea corecta a Echipei de Vanzari in 2014 te poate interesa si:
Evaluare Agentie Marketing: PR, Branding, Publicitate / Advertising, Design, Digitala.
Sincronizare obiective: Echipa Vanzari vs Campanii Advertising vs Strategie Brand.
Training Vanzari 100% gratuit: 2 zile sau 5 » Black & Orange Friday.
Ramai informat(a): Despre performanta in Romania.
Complementar: Audit Gratuit » Programeaza-l!
Nu uita, versus competitia multinationala nu ai cum sa castigi razboiul numit pret!
Tweet this: “Optimizing #prices boosts companies’ return on #sales by 3% on average”: www.b2b-strategy.ro/cogs #COGS @B2BStrategy2 & @BergerNews. #Romania
Training Vanzari gratuit? Cum influenteaza aceasta structura de pret pozitionarea noastra?
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+40744336643 | roscadaniel@gmail.com | office@b2b-strategy.ro
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