Cum a poziţionat Steve Jobs brandul Apple?
* strategie Blue Ocean
“You can’t just ask customers what they want
and then try to give that to them.
By the time you get it build,
they’ll want something new.”
Steve Jobs 1989
[ iPod * reconstruction of the digital music ]
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* reconstruction of the #digital music“
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Toată povestea: Timișoara Capitală Culturală Europeană.
Tags: Analiză SWOT, Apple, iPhone, iPod, Poziţionare, Steve Jobs, Strategie Marketing Apple, SWOT
