ROMANIA Blue Ocean Strategy
Positioning & Brand Equity Route
* +36 USDbn / year
Doing more with less. It’s a challenge that not only businesses but also countries and their governments struggle with today. In August, 5,500 participants from over 45 countries, including heads of states, members of government, business leaders, and students met to discuss how the public sector can tackle this important question. Their answer ? Applying the blue ocean principles of high impact, low cost & rapid execution.
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