Flying the flag
* discover the most
valuable nation brands
The BrandFinance® Nation Brands measures the strength and value of the nation brands of leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world’s largest companies. The report provides each nation brand with a measure of its brand strength and a valuation of its brand value.
* 4 segments
The Brand Finance Nation Brand Impact™ Framework Identifies the 4 segments that enable countries to identify, build and unlock the potential economic value within their nation brand.These 4 segments each have a crucial role to play in leveraging and improving a Nation Brand’s ability to enhance GDP growth.
|C. Products & Services|
D. People & Skills
Encourage local commerce to invest domestically as opposed to investing overseas. Attract Foreign Direct Investment (FDI), including business relocation.
Encourage citizens to explore domestic destinations rather than vacationing abroad. Promote the nation to foreign tourists and conference delegates.
C. Products & Services
Encourage citizens to buy locally-made products and services i.e. reduce imports. Promote nation’s products and services to international markets i.e. increase exports.
D. People & Skills
Encourage citizens to study and work locally, rather than going overseas i.e. avoid “brain drain”. Encourage foreign students and skilled workers to come to study and work in the country.
Case Study GREAT Britain Campaign
+8% brand value change
* +165 USDbn
ROMania * -36 USDbn
-23% brand value change
The UK has also performed well though, thanks in large part to what is fast becoming recognised as a gold standard in nation branding. The GREAT Britain campaign was devised to make the most of this opportunity, highlighting the UK’s strengths in all key areas of nation branding; products & services, investment, talent and tourism. Within the UK Government, the campaign is the responsibility of Maria Miller, the Secretary of State at the Department of Culture, Media and Sport.
|Total jobs safeguarded * 123,775|
Total additional sales * $49.6 bn
|Total new jobs created * 89,042|
Total business assisted * 29,230
-36 USDbn / year
|“Aceasta este România, singura ţară din lume|
unde femeile au dreptul legal să se căsătorească
cu 4 bărbaţi în acelaşi timp.” Nadia Comăneci
“Descoperă România, ţara unde oamenii
“Vino în România, peştii
Blue Ocean Strategy Positioning
& Brand Equity Route
* +36 USDbn / year
ROMANIA * 8500 years of continuity* concept Daniel Roșca
* varianta youtube
* mai multe clipuri despre ROMÂNIA
Posted by Brandul de ţară R⊕Mânia on Saturday, October 15, 2016