The defender of quality ... ReBranding of Swiss Airlines

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The rise of the discount airlines with ultra low fares puts pressure on many national carriers to offer the same. Is a price war with airlines communicating ever lower fares and bigger discounts fighting to be the cheapest boom. For the most part flying has become ordinary gray … the air travel has become a commodity with low standards.

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… but Swiss International Air Lines refuses to give in … the brand has always been the spokesperson for quality and uniqueness. So, to lead the change the Swiss brand is fighting back as the defender of quality … part of the national DNA … what our country is famous for that we did … Swiss chocolate on every flight ?