Deloitte’s brand gets a makeover
That’s the last time Deloitte refreshed its brand. It was 2003. Phones with cameras were a novelty. Apple introduced iTunes. Facebook didn’t exist. Time has been kind to the Green Dot that rolled out to the world that year. Stakeholders see a green dot today and think Deloitte—and vice versa. The network and its little, round mascot have prospered together.
Our Purpose to make an impact that matters has given Deloitte practitioners a common anchor in talking about our organization. We will apply that same principle to Deloitte’s supporting brand elements so that we achieve consistency in the articulation of our brand.
Our brand identity refresh, launched on 15.06, aims to create a single brand architecture and identity system so that regardless of where a client is geographically, or what business they interact with, or what device they use to reach member firm professionals, they have a consistent & meaningful Deloitte experience * video.
What we do know, however, is that the importance of
making an impact that matters will endure …
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What we do know, is that the importance of
making an #impact that matters will endure … #Deloitte
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Tags: Arhitectură Brand, Atribut brand, Deloitte, reBranding