“Stop benchmarking the competition. The more you benchmark your competitors, the more you tend to look like them.” http://bit.ly/FaraCompetitie

Think Outside the Box

Cum arata o campanie digitala? * incepand de la 550 euro

Ramai informat(a) » Spam Free Update Strategie Digitala » In fiecare joi...You can't process your way out of a structural problem "Message & channel integration are ...

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Think Outside the Box | Out of Your Confort Zone

Ramai informat(a) » Spam Free Update Strategie Digitala » In fiecare joi...Think Outside the Box?[caption id="attachment_26146" align="alignleft" width="270"] * confort zone?[/caption] Cum pozitionezi un brand? * studiu de ...

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Calul Troian sau cum sa nu ai competitie:

Marketing Manager, Director Vanzari, HR Manager... CFO? * trimiteti General Managerul la workshop 100% free, zero obligatii * 4 zile / 590 euro bonus De cate ori ati ...

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O privire in viitor… Orange Launch AD 1994:

Ways to think about market size. Benedict Evans "When you try to work out the market potential for something fundamentally new, you’re actually trying to ...

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Cum sa nu pierzi in negocierile complexe:

Problema industriei publicitare | IQads * articol complet Liviu David, Creative Director, Next Advertising: "Din moment ce agentiile nu mai au self-esteem, e usor ...

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TOMA (* awareness) / diferentiatori:

Ramai informat(a) » Spam Free Update Strategie Digitala » In fiecare joi...Haideti sa spunem lucrurilor pe nume! Toata lumea vorbeste (* nivel declarativ) despre diferentiere & ...

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O zi din viata unui agent de vanzari…

Cea mai mare temere a vanzatorilor? Teama de esec!Dupa ce am detaliat diferentele dintre marketing manager & consultantul in marketing extern... dupa ce am ...

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The future of Marketing | Test Drive Mercedes

“Am o intrebare… cati dintre dumneavoastra acum cinci ani ati fi spus ca argumentul de marketing nr. 1 ca sa vinzi in prezent o ...

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Echipa de mercenari? Despre cultura mititeilor pe gratar:

Ramai informat(a) » Spam Free Update Strategie Digitala » In fiecare joi...Care este rolul consultantului?“In the business world, everyone is paid in two coins: cash ...

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