Anatomia arhitecturii de brand
Ce este un manual de brand / reBrand!? Brand mamă, sub-brand sau portofoliu de branduri? * masterbranding, sub-branding / portfolio branding * sintetizând, despre arhitectura unui brand A branded ...
Identitatea de brand… din retail la social media.
Mediul de business se schimbă în fiecare zi... * identitatea ta de brand rezistă? "... we sit down with Anne Swan, Global Creative Director for Consumer ...
Global Brand Simplicity Index 2015 | Siegel+Gale
Brand Experience vs Brand Simplicity * selling cycles are long — so it should always be clear how and where your marketing activity is contributing ...
