Philip Kotler

Vanzari digitale? Ce se intampla in 5 zile de Social Media?

Despre tipologia Vanzatorului Digital... Oare cate imprimante are Rompetrol? :) Tu ce produse / servicii vinzi? Sa te introduc in subiect... este vorba despre un proces ...

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Marketing 20 » Marketing 30? De la produs la spiritul uman…

Cum poti sa iti clarifici in 30 de minute notiunile Balanced Scorecard, Blue Ocean Strategy, Marketing 20 & Marketing 30. Spiritul uman? ...

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Pull Marketing vs Push Marketing. Marketing 3.0?

Globalizare vs Identitate nationala? Salut, A fost o saptamana incarcata, pornind de la noul serviciu intensiv de optimizare a performantelor am avut un tur de forta ...

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What’s wrong with our world? The 3.0 Era?

3.0 Era? What's wrong with our world? What can we do about it? ..."the nature of humanity"..."the world's ever-growing addiction to materialism" by Tom Shadyac (Regizor Ace ...

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Why CMOs Are Facing Extinction?

Marketing 3.0? Why CMOs Are Facing Extinction? "I am worried about CMOs. These game-changing trends will threaten the old marketing guard." Fast Company, iunie 2012, ...

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