40 de sugestii pentru înbunătăţirea strategiei de conţinut

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Despre strategia de conţinut …

1. Content shock is real
2. 4 trillion webpages = overload
3. Own the moment
4. Focus on creating value * studiu de caz
5. Build a content brand
6. Short form content is ok
7. Tell stories
8. Think like a TV executive
9. Make an appointment with your audience
10. Find your audience

11. Build relationships
12. It is about individuals
13. Understand your audience
14. Understand your users job role
15. Do original research
16. Different research options
17. Have strong opinions * studiu de caz
18. Create and own a term * { ‪#‎povesteanoastră‬ }
19. Be controversial
20. Cover the buying cycle

21. Collaborate on content * vrei să scrii pe blog ?
22. Help people
23. I will say it again, help people
24. Bridge the trust gap
25. Identify your influencers
26. Influence is about trust and engagement
27. Pick your content battles
28. Make sure your content is relevant
29. Be the best answer on the topic
30. The buyer should always be the hero of your story

31. Upcycle and recycle your best content
32. Content ultimately needs to convert
33. Track what matters
34. Evidence backed content
35. Never make a testimonials page
36. White space is valuable
37. Try something different
38. Create a content strategy
39. Build related assets
40. Remember your core purpose

* citeşte articolul întreg @ Buzz Sumo