Impactul tehnologiei?
Nu mai poti neglija in ziua de astazi rolul tehnologiei si impactul in profitabilitate… o sa intelegi mai jos exact rolul ei din experienta prin care am trecut impreuna.
In ultima luna, mai axact, din 25.10 am inceput un experiment digital in care am vrut sa verific acuratetea informatiilor de pe acest blog.
Imi cer scuze pentru volumul mare de informatii la care te-am supus si in acelasi timp iti multumesc pentru feedback-ul indirect pe care mi l-ai oferit! In cele 18 newslettere pe care le-ai primit regasesti toata informatia necesara pentru profitabilitate in 2014.
Iti multumesc pentru ca m-ai ajutat sa identific daca este corecta directia de dezvoltare a blogului. Prin actiunile tale ai contribut la o performanta digitala de 100 de ori mai mare ca si media din industrie… raportat la ultimul format digital de la noi.
Iti propun sa analizezi de fapt intreaga imagine de ansamblu care a stat in spatele acestei performante incepand de la Strategia de Marketing, continuand cu Marketing Automation si finalizand cu necesitatea capabilitatilor digitale in 2014.
Calatorie placuta & multumesc pentru experienta!
“The best Marketing is education” Steve Jobs 1991 (min 13)
» Who is our target customers?
» Why they are selecting our product over competition?
» What distribution channels are we going to use to reach this customers?
* probabil cel mai interesant material despre capacitatea de anticipare a lui Steve Jobs.
Practic, o lectie simpla despre Strategie.
“Modern Marketer is a blend of artist & scientist”
Traditional Marketing is Dead?
Richard Hill » VP / Marketing Automation at Quarry Integrated Communications:
Mai sus ai o imagine de ansamblu referitoare la viitor, Marketing Automation.
Tweet this: “Modern #Marketer is a blend of #artist & #scientist” @RHsays #MarketingAutomation www.b2b-strategy.ro/marketing-automation @B2BStrategy2
“Even the best marketing programs fall victim to this issue”
0.1% vs 10%? Performanta * 100?
“She explains that across Sailthru’s client base, consumers are most likely to unsubscribe within 30 days of subscribing. Though Sailthru encourages clients to keep their 30-day unsubscribe rates under 3%, some businesses see rates creeping toward 10% and beyond. Wondering why your new subscribers would jump ship so quickly? The likely culprits are “sending cadence” (read: too much email) or irrelevant emails.”
Cum am reusit?
“Technology is what enables Pull Marketing, but remember, Pull Marketing is not Technology, it´s a Strategy.”
Morten Hjelmsoe » CEO Anthill Agency & Agnitio:
Cu alte cuvinte, cum iti spuneam in august: “Inbound Marketing-ul este o notiune tehnica care te ajuta pe nivelul operational al afacerii tale sa monetizezi “oportunitatea digitala” a zilelor noastre… adaugand procesele de Pull Marketing notiunea devine strategica si te ajuta sa iti dezvolti in aceasta era digitala comunitatile de prospecti care inca nu sunt pregatite sa cumpere.”
Tweet this: “Remember, #PullMarketing is not #Technology, it´s a #Strategy.”
@hjelmsoe www.b2b-strategy.ro/marketing-automation @B2BStrategy2 #Romania
Capabilitati digitale?
* plus 2 sau 5 zile de Training in Vanzari gratuite » Black & Orange Friday. Au mai ramas 2 locuri disponibile.
2014? 4P vs 5C / Diferentiere » Audit Gratuit » Programeaza-l!
Ramai informat(a) » » » Despre performanta in Romania
+40744336643 | roscadaniel@gmail.com | office@b2b-strategy.ro
Tags: Agenţie Digitală, Agnitio, Anthill Agency, Anticipare, CEO, Diferentiere, Digital, Digital Business, Inbound Marketing, Internet, Internet Marketing, Internet Marketing Timisoara, Marketing, Marketing Online, Marketing Strategic, Morten Hjelmsoe, Performanta, Richard Hill, ROI, Social Media, Steve Jobs, Strategie Afacere, Strategie Business, Strategie Digitala, Strategie Marketing, Strategie Social Media, Strategie Social Media 2014
