Daniel ROSCA EUROPE GENESYS B2B Strategy
Blog · Blue Ocean Strategy

B2B Practical Guide

Ultimate B2B Practical Guide to European Uncontested 🧠 Equity Space.
Vanzari 2016, Daniel ROSCA
Blog · Blue Ocean Strategy

Upgrade strategie BOS pentru CEO

Oceanul Roșu vs Ocean Albastru ➤ Upgrade Strategie CEO
The art of networking
Vânzări » Lead Generation

Social selling » Despre impactul mediului digital

Impactul mediului digital? LinkedIn » Training Vanzari Digitale / SWOT?
Despre revolutia internetului
Digital » Pull Marketing

BiG Data » The concept of “Business Strategy” has to be rethought from first principles…

... the challenges include capture, analysis & visualization, curation, storage, search & sharing » BiG Data, @ Philip Evans » The Boston Consulting Group.
Traditional Marketing is Dead
Digital » Pull Marketing · Strategie B2B » B2C

Don’t leave the Strategy unfinished… McKinsey & Co.

Traditional Marketing is dead... Nu iti lega la ochi Echipa de Vanzari in 2014!
Pull Marketing & Technology
Digital » Pull Marketing

Despre integrarea tehnologiei in Strategia de Marketing… Marketing Automation

Traditional Marketing is Dead? Technology is what enables Pull Marketing, but remember, Pull Marketing is not Technology, it´s a Strategy. Strategie 2014?
Strategy
Blue Ocean Strategy · Inovație

Strategia ta de Marketing este copiata?

Storytelling vs The battle for your mind » Mai exact, rolul pozitionarii in influentarea consumatorului. “Tell the truth, spin a story, make it work… “
Marketing Manager vs Consultant in Marketing
Inovație · Strategie B2B » B2C

Optimizeaza-ti resursele » O saptamana de consultanta 100% gratuita / luna?

Consultanta, instrument strategic? Care este rolul Consultantului in Marketing vs Marketing Managerul / Specialistul intern? ROI » Optimizare investitii?
Depasirea barierelor
Blue Ocean Strategy

Util pentru evaluarea Agentiei de Marketing: Publicitate, PR, Branding, Advertising, Design, Digitala:

Publicitate? Advertising? Care sunt provocarile agentiilor in recesiune? Cum poti sa evaluezi o Agentie de Marketing » Publicitate » Advertising » PR... ?
Cum sa iti consolidezi parteneriatele in afaceri?
Vânzări » Lead Generation

Cea mai transparenta si sigura tehnica de negociere in afaceri? Despre parteneriate!

Parteneriate? Win Win? Tehnici de negociere in afaceri? “These game-changing trends will threaten the old marketing guard.” Performanta Echipa Vanzari?
Producator Roman vs Guvernul Victor Ponta
Strategie B2B » B2C

Influentarea deciziei de cumparare? Daca in 2013 nu vinzi in 2016 o sa iesi de pe piata » Garantat:

Producator Roman? Competitie multinationala? Cum te ajuta guvernul Victor Ponta? O sa iesi de pe piata in 3 ani? Diferentiere, echilibru in recesiune?
Blue Ocean Strategy

Balanced Scorecard vs Blue Ocean Strategy in Romania

CEO? Balanced Scorecard in Romania, implementare sau Blue Ocean Strategy, definire si implementare, segment unic de piata? Strategie Afacere?
Strategie B2B » B2C

Integrare Identitate Vizuala in Marketing Mix 2013 – Esec proces Rebranding Brand Tailors » Agricola Bacau

Redefine the value of your company’s brand without compromising the quality and experience your customers have come to expect. Brand Equity Management?
Resurse Umane in Board
Strategie B2B » B2C

HR Strategic? CEO » CFO » CMO » Strategie Business 3.0?

HR Strategic? Translatie Strategie Business, sinergie in climatul organizational?
Catalin Lascu, Ibbl Associates, Daniel Rosca, B2B STRATEGY
Strategie B2B » B2C

Marketing sau Training in 2012?

Marketing sau Training in 2012? Definire Strategie sau Implementare? 2013?