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reThinking 🔥 2021 🔥

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While Push Marketing focuses on the most likely potential customers, Pull Marketing should be focused on a totally different group of people – NON-customers who are not yet ready to become customers at this time. If you have thought so for the last 5 years, now the strategy forecast would have been very easy to make. Pull Marketing Strategies are very uncomfortable for most marketers, and as a result most companies have no pull to balance their push.

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