Conferinta Markting Vanzari Daniel Rosca B2B Strategy
Inovație

Romanian Sales Conference

Blue Ocean Strategy: “Stop benchmarking the competition. The more you benchmark your competitors, the more you tend to look like them.” Concluzie Conferinta Vanzari 2014.
Studiu de caz Pull Marketing
[ companii 100% româneşti ] · Vânzări » Lead Generation

Interviu Barrier, Pronat & Icelandia

"The key is not to call the decision maker. The key is to have the decision maker call you." Gitomer
Aliante Strategice Booz si PwC
Inovație

De la strategie la implementare… politica externalizare (outsourcing)

Outsourcing: a practice used by companies to reduce costs by transferring portions of work to outside suppliers rather than completing it internally.
cum sa reusesti
Vânzări » Lead Generation

Externalizare proces Lead Generation:

Lead Generation? ALL marketing is neuromarketing… !
Update, analiza swot b2b
Vânzări » Lead Generation

Anuleaza Strategia de Negociere a competitiei » Dumping vs Produs tractor & Up-Selling:

Upselling? “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” Zig Ziglar. Marta Gheorghe, Nedcon: “abia astept sa incep...”
Integrare mediu digital in Modelul de Business 2014
Strategie B2B » B2C

Plan de Afaceri 2014

Model Afaceri 2014 » Despre integrarea mediului digital in strategia afacerii.
Despre povesti frumoase si emotii in publicitate
Digital » Pull Marketing · Strategie B2B » B2C

Care este povestea brandului tau?

Storytelling? Tell the truth, spin a story, make it work. Despre rolul Agentiei Digitale in Digital Branding & Diferentiere » Vanzari Digitale, Lead Generation?
Optimizare Plan Marketing 2014
Strategie B2B » B2C

Analiza Performanta 2014 & Plan Marketing 2015

Plan Marketing 2015? “Don’t Compete with Rivals, Make them Irrelevant”
Slider. Networking. 300 sau 9000 de euro
Digital » Pull Marketing · Strategie B2B » B2C

Cat poti sa castigi alaturi de noi? Vrem sa iti recompensam fidelitatea!

Business Networking? “Coming together is a beginning; keeping together is progress; working together is success.” Henry Ford. Fidelitate? Comunitati?
Pull Marketing. Inbound
Digital » Pull Marketing · Inovație

Inbound Marketing » Pull Marketing vs Push

While Push Marketing focuses on the most likely potential customers, Pull Marketing should be focused on a totally different group of people » NON customers who are not yet ready…