Importanta logisticii in afacere
Blue Ocean Strategy · Inovație

Marketing Operational? Nivel Operational vs Nivel Strategic:

Blue Ocean Strategy Quote: "Don't Compete with Rivals, Make them Irrelevant"
The Copenhagen Wheel
Inovație

Diferentiere? The Copenhagen Wheel:

Marketing and innovation produce results; all the rest are costs. Peter Drucker
Think Different. Procesul de diferentiere Apple
Vânzări » Lead Generation

Think Different! Nu pune presiune distructiva pe Echipa de Vanzari in 2014!

Promovare, Plasament, Pret, Produs vs Companie, Colaboratori, Clienti, Competitie, Context? “The aim of marketing is to make selling unnecessary.”
Digital, tehnologie
Blue Ocean Strategy · Digital » Pull Marketing

Tu cum folosesti tehnologia? The battle for your mind?

Impactul tehnologiei? “Marketing and innovation produce results; all the rest are costs.” Peter Drucker. Nu iti lega la ochi Echipa de Vanzari in 2014 » Digital
Marketing Manager vs Consultant in Marketing
Inovație · Strategie B2B » B2C

Optimizeaza-ti resursele » O saptamana de consultanta 100% gratuita / luna?

Consultanta, instrument strategic? Care este rolul Consultantului in Marketing vs Marketing Managerul / Specialistul intern? ROI » Optimizare investitii?
Our vision vs Coca Cola
Blue Ocean Strategy · Inovație

Invitatie Forum National Inovatie 2013:

Forum Inovare? “Faceti lucrurile simple dar nu simpliste!” Albert Einstein
Our vision vs Heineken 2
Blue Ocean Strategy · Inovație

Vanzari & stabilitate? B2B vs B2C? Viziunea noastra vs Heineken:

B2B vs B2C? Marketing vs Vanzari? “We get paid for bringing value to the market place” Jim Rohn vs “What is of supreme importance in war is to attack the…
Pull Marketing vs Blue Ocean Strategy
Digital » Pull Marketing

Pull Marketing vs Push Marketing. Marketing 3.0?

Hrana? Reducerea costurilor la jumatate? Inbound vs Pull Marketing vs Noncustomers? Cum ai definite gamele de produse vs profile clienti vs 5C?
Balanced Scorecard Romania, Ascent Group, B2B Strategy Joint Venture
Blue Ocean Strategy · Strategie B2B » B2C

Performanta FMCG / B2C? Eliminarea intermediarilor, Route to Market 2014:

Route to Market 2014? FMCG » B2C » Producator? Eliminarea barierelor? Maria Grapini: "Eu chiar cred ca economia unei tari este un organism viu..."
Tehnologie? Impact?
Blue Ocean Strategy · Digital » Pull Marketing

Eliminarea barierelor?

Despre impactul tehnologiei & eliminarea barierelor... “Marketing and innovation produce results; all the rest are costs.” Peter Drucker
Slider. Networking. 300 sau 9000 de euro
Digital » Pull Marketing · Strategie B2B » B2C

Cat poti sa castigi alaturi de noi? Vrem sa iti recompensam fidelitatea!

Business Networking? “Coming together is a beginning; keeping together is progress; working together is success.” Henry Ford. Fidelitate? Comunitati?
Producator Roman vs Guvernul Victor Ponta
Strategie B2B » B2C

Influentarea deciziei de cumparare? Daca in 2013 nu vinzi in 2016 o sa iesi de pe piata » Garantat:

Producator Roman? Competitie multinationala? Cum te ajuta guvernul Victor Ponta? O sa iesi de pe piata in 3 ani? Diferentiere, echilibru in recesiune?
Brand, transparenta, social era
Inovație

Transparenta » The Naked Brand

Brand? Cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people. ~ A. Chmielowski. Transparenta?
Four Actions Framework
Blue Ocean Strategy

Stabilitate in recesiune?

Performanta? “Without Strategy you have no direction, without Innovation you lose relevance.” Greg Satell. Stabilitate si echilibru in recesiune » Diferentiere?
Revolution
Digital » Pull Marketing

Second Revolution » Strategie 2013

Strategie Marketing 2013? Don’t Compete with Rivals, Make them Irrelevant! Marketing Strategic in Recesiune? Optimizare proces?