“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Peter Drucker

Inovație

Invitatie Forum National Inovatie 2013:

“Marketing and innovation produce results; all the rest are costs.” Peter Drucker Anul trecut la Forumul pentru Inovatie in Romania am prezentat structura proiectului de Strategie ...

Detalii

Vanzari & stabilitate? B2B vs B2C? Viziunea noastra vs Heineken:

Rezultate pe termen scurt? Cum controlezi procesul de Vanzari? Cum se diferentieaza distribuitorii tai? Sunt doua intrebari de la care plec astazi si iti ofer resursele ...

Detalii

Transparenta » The Naked Brand

Adaptare » Transparenta » Brand » Performanta » Brand Equity Route? “The future belongs to brands that are true to themselves and to the people ...

Detalii

Inbound Marketing » Pull Marketing vs Push

Inbound Marketing? De ce sa ai o Strategie Online optimizata in recesiune? Nu iti lega la ochi Echipa de Vanzari in 2013! Ciclu Diferentiere / Profit 2013 ...

Detalii

Strategie Dezvoltare 2013

De ce nu vinzi in recesiune? Avantaj Competitional 5 » 1 versus Competitie? Vineri ne-am intors de la Forumul pentru Inovare in Romania unde am avut ...

Detalii