Procese de comunicare zilnice
Digital » Pull Marketing

Implementare Strategie de Marketing vs Dezvoltare Brand Equity

Ce este Brand Equity? Structura Strategie Marketing 2014 » Implementare?
Employee Brand Gallup 2014
Strategie B2B » B2C

Brandul de angajator vs Employee Value Proposition

Digital Update 4: Employer Branding (Brand Angajator) » Analiza strategie interna de comunicare / brand pentru retentie angajati... despre sinergie.
cum sa reusesti
Vânzări » Lead Generation

Externalizare proces Lead Generation:

Lead Generation? ALL marketing is neuromarketing… !
Rebranding Romania, Cucuteni
Strategie B2B » B2C

„You can’t have style if you don’t have substance.” B. Ozwald

Branding & ReBranding » Design de ambalaj?
Cucuteni, Stonehenge
Branding / ReBranding

Structura Strategie / (Re)Branding Romania » Cucuteni

Cucuteni? Venus figurines » 28.000 - 15.000 B.C. / The Goddess Cult » video...
Logo, Element vizual Audi, Nike, Agil, Caroli Foods
[ companii 100% româneşti ] · Branding / ReBranding

ROTOFEI @ Agil Timișoara

Segmentare? “Recognizing the need is the primary condition for design.” Charles Eames. Structura procese Copywriting & Design » Images & Words...
Ghid Culori
Strategie B2B » B2C

Ce exprima Brandul tau? “Codul emotional” al culorilor in Branding…

SWOT Branding » Rebranding. Desenam frumos sau intelegem 4P-ul clientului?
Digital Advertising
Digital » Pull Marketing

Publicitate Interactiva vs Publicitate Online & Branding Digital:

Winter Tale Storytelling vs Publicitate Online » The battle for your mind...
Strategie de Comunicare Fainosag, Ca odinioara, Familia Brasoveanu
Strategie B2B » B2C

Fainosag, Aflatoxina, Ca odinioara… Shave Time » Shave Money:

Advertising? Fabricat in Romania vs Produs Romanesc!?
Price Strategy. Roland Berger Strategy Consultans Romania
Vânzări » Lead Generation

Politica de preturi? Despre COGS:

Strategie Vanzari / Pret vs Pozitionare? “The key is not to call the decision maker. The key is to have the decision maker call you.” Jeffrey Gitomer. COGS?
Digital, tehnologie
Blue Ocean Strategy · Digital » Pull Marketing

Tu cum folosesti tehnologia? The battle for your mind?

Impactul tehnologiei? “Marketing and innovation produce results; all the rest are costs.” Peter Drucker. Nu iti lega la ochi Echipa de Vanzari in 2014 » Digital
Vanzari vs Campanii Advertising vs Strategie Brand
Blue Ocean Strategy · Digital » Pull Marketing

Sincronizare obiective Echipa Vanzari vs Campanii Advertising vs Strategie Brand:

Publicitate vs Returnare investitie? “A tiny change today brings a dramatically different tomorrow.” Richard Bach. Vanzari vs Structura procese Advertising?
Our vision vs Coca Cola
Blue Ocean Strategy · Inovație

Invitatie Forum National Inovatie 2013:

Forum Inovare? “Faceti lucrurile simple dar nu simpliste!” Albert Einstein
Strategie Private Label in Romania
Strategie B2B » B2C

Cum evolueaza Private Label / competitia in Romania?

Traditional Trade » La doi Pasi? Modern Trade » Private Label? Carrefour » online? IKA, KA erodeaza marjele producatorilor? 50% din achizitiile lor?