Blue Ocean Strategy 2016 Daniel Rosca
[ companii 100% româneşti ]

Externalizare Departament Marketing

Externalizarea, o călătorie către echilibru.
Blue Ocean
Strategie B2B » B2C

Due Dilligence

360 ° totul despre antreprenoriat
Update, analiza swot b2b
Vânzări » Lead Generation

Anuleaza Strategia de Negociere a competitiei » Dumping vs Produs tractor & Up-Selling:

Upselling? “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” Zig Ziglar. Marta Gheorghe, Nedcon: “abia astept sa incep...”
Structura de rezistenta a afacerii
Strategie B2B » B2C

Despre Unique Selling Proposition:

ADN-ul afacerii? USP (unique selling proposition) » Marketing vs Vanzari?
Think Different. Procesul de diferentiere Apple
Vânzări » Lead Generation

Think Different! Nu pune presiune distructiva pe Echipa de Vanzari in 2014!

Promovare, Plasament, Pret, Produs vs Companie, Colaboratori, Clienti, Competitie, Context? “The aim of marketing is to make selling unnecessary.”
Price Strategy. Roland Berger Strategy Consultans Romania
Vânzări » Lead Generation

Politica de preturi? Despre COGS:

Strategie Vanzari / Pret vs Pozitionare? “The key is not to call the decision maker. The key is to have the decision maker call you.” Jeffrey Gitomer. COGS?
Pull Marketing vs Blue Ocean Strategy
Digital » Pull Marketing

Pull Marketing vs Push Marketing. Marketing 3.0?

Hrana? Reducerea costurilor la jumatate? Inbound vs Pull Marketing vs Noncustomers? Cum ai definite gamele de produse vs profile clienti vs 5C?
Depasirea barierelor
Blue Ocean Strategy

Util pentru evaluarea Agentiei de Marketing: Publicitate, PR, Branding, Advertising, Design, Digitala:

Publicitate? Advertising? Care sunt provocarile agentiilor in recesiune? Cum poti sa evaluezi o Agentie de Marketing » Publicitate » Advertising » PR... ?