Imagineaza-ti… 2, 3 sau 5 ani inaintea competitiei?

Training Marketing Strategic IT @ARIES

 

Workshop Marketing Strategic, 26 & 27.01.2015, Bucuresti

Locatie Training: Fundatia Dignitas, Str. Anton Pann nr 21, sector 3

“Trebuie sa-mi schimb aproape total modul de abordare.” Experienta 26 & 27.01.2015, Stanciu Marian – Savedoc

* inscrie-te pentru sesiunile de workshop viitoare

ARIES

B2B Strategy & ARIES prezinta » Generarea nevoii de cumparare

Impreuna cu partenerul nostru strategic ARIES lansam sesiunile de Training in Marketing Strategic. Va invitam sa analizati in continuare experienta noastra dar mai ales beneficiile care rezulta din implementarea metodologiei B2B Strategy de optimizare a procesului de Pull Marketing:

Testimonialele procesului de training & studiile de caz folosite in materialele video:

Competent to motivate his team. Calin Pascu, Agentia de Print * studiu de caz CONNECT.
Concept interesant. Avantaje clare pe nivel operational. Horea Zaha, CEO – Banat Bun * studiu de caz Digital Route to Market FMCG.
He was the most valuable member of my team. Dan Cotelici, Former Indirect Sales Manager Orange * studiu de caz Orange / Romcom.

De ce trebuie sa participi?

* documente livrabile:

• Harta definire Strategie de Marketing / Dezvoltare
• Proces control Brand Equity Route / Management
• Structura optimizare Strategie Brand & Comunicare

* imagineaza-ti… 2, 3 sau 5 ani inaintea competitiei?

Why You Buy It » The Problem Solver » Apple:

Audienta cea mai potrivita:

• Directori Generali / Antreprenori, companii medii & mici
• Directori de Marketing, Comunicare & Brand Manageri
• Social Media Manageri
• Decizionali din companii care nu au Departament intern de Marketing
• Persoane interesate de evolutia tehnologiei

Obiectiv:

• Sinergie Pozitionare » Strategie
• Diferentiere vs competitie
• Control performanta
• Anticipare mediu de afaceri
• Diferentiere

Structura Training:

* 17:00 / 18:00 Sesiune de Business Networking

Ziua 1: 09:00 / 17:00

• Particularitati industrie / evolutie tehnologie vs profil de client
• Unique Selling Proposition
• Digital » Lead Generation
• Brand Equity Route
• Branding Digital & Brand Voice
• Control obiective profitabilitate
• Blocaje existente
• Why You Buy It? * metodologie diferentiere Apple

Ziua 2: 09:00 / 17:00

• Structura recalibrare USP (* unique selling proposition)
• 4P / SWOT vs 5C / PEST
• Brand Awareness, Consideration & Preference
• Vanzari vs Obiective de Marketing
• Procese de ROI (returnare investitie) in Publicitate
• Digital: Newsletter » Push Marketing
• Social Media: Inbound Marketing » Pull Marketing
• Strategie Brand vs Strategie Comunicare » Storytelling / Video Blogging

* experienta participantilor

Expertiza Trainer Daniel RoscaExpertiza & background profesional trainer:

• + 13 ani experienta in Business Development tehnic

• 4 pozitionari Blue Ocean Strategy

• 5 start-up-uri lansate in Romania

• expertiza in public speaking, 9 conferinte de marketing strategic & vanzari

• studii tehnice, Electronica & Telecomunicatii, Electronica Aplicata

Beneficii, obiective de invatare & rezultate:

• predictibilitate
• reducere costuri
• adaptare la schimbare
• dezvoltare limbaj comun de performanta Departament Marketing » Vanzari

Detalii suplimentare (* investitie, locatie training & forma de plata)

Mariana Duma, Vicepresedinte Marketing, ARIES.

Pentru cazul in care te intereseaza evolutia tehnologiei dar nu esti membru ARIES te rog sa ma contactezi:

roscadaniel@gmail.com | 0744 33 66 43

Click to Tweet: “#Training #IT? Workshop #Marketing Strategic.
Generarea nevoii de cumparare. @B2BStrategy2 & @ARIES_ro #Romania”

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