Despe spiritul uman, Marketing 20 si calea spre Marketing 30:
“Creating value is product management… this is the mantra of Marketing.” Philip Kotler
Balanced Scorecard (BSC) & Blue Ocean Strategy (BOS) in Romania?
“Vision Without Action is a Daydream, Action Without Vision is a Nightmare.” Japanese Proverb
Despe spiritul uman, Marketing 20 si calea spre Marketing 30:
“Creating value is product management… this is the mantra of Marketing.” Philip Kotler