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4 new priorities for the CMO in 2016
“ Industry competition is heating up and businesses must sharpen their focus on the customer or risk losing them to the competition ” said Lisa Claes, Chief Customer Officer, ING Bank.
“ By embracing the latest analytic and cognitive commerce technologies, marketers can tap into this explosion of data to deliver a personalized customer experience precisely at the right time and place. ”
• Inject data insights into every marketing decision
• Increase their digital acumen
• Embrace creative destruction
• Enrich the arc of engagement
Ce mai fac Marketing Managerii clienţilor noştri ?
* evoluţie proiecte marketing strategic
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* priorităţi Directori Generali pentru 2016
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