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“Someone in the marketing department has some serious issues they need to work through… “
Despre erori in marketing…
Dupa ce am analizat saptamana trecuta cele mai mari erori din procesul de vanzari & principalul diferentiator al top managementului, o evolutie normala este sa trecem spre brand equity.
Ne ajuta Tesco, Pepsi, Airbnb… enjoy!
8 of the Biggest Marketing Faux Pas of All Time… HubSpot
Turner Broadcasting
“In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. A resident in Boston, however, thought the devices were bombs and called the police. This turned into a terrorism scare, resulting in the shut-down of many public transportation lines, bridges, and roads. The problem cost the head of Cartoon Network his job, and the broadcasting company $2 million in compensation for the emergency response team… ”
Pepsi Expands to China:
Click to tweet: “Erori in #marketing? #Dracula, Pepsi, Airbnb…”
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Tags: Airbnb, Brand Equity, China, Design, Dracula, Erori în marketing, HubSpot, Pepsi, Tesco, Update Strategie Digitală
