Philip Kotler

What’s wrong with our world? The 3.0 Era?

3.0 Era? What's wrong with our world?What can we do about it?..."the nature of humanity"..."the world's ever-growing addiction to materialism" by Tom Shadyac (Regizor Ace ...


Why CMOs Are Facing Extinction?

Marketing 3.0? Why CMOs Are Facing Extinction? "I am worried about CMOs. These game-changing trends will threaten the old marketing guard." Fast Company, iunie 2012, ...


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