“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Peter Drucker


Networking Strategic

Ramai informat(a) » Spam Free Update Strategie Digitala » In fiecare joi...Networking Strategic vs Managementul Vanzarilor? „Echipa de Vanzari nu este responsabila pentru scaderea Cifrei de ...


De la strategie la implementare… politica externalizare (outsourcing)

Ramai informat(a) » Spam Free Despre anticipare... "Creating value is Product Management. This is the mantra of Marketing... " Philip KotlerDaniel Rosca, 4 Decembrie 2012: "More ...


Care este legatura intre productie (ingineri) si profitabilitate (piata)?

Ramai informat(a) » Spam FreeMarketing vs tehnologie » Creativitate vs inovatie Octombrie 2012: "Da, in acest moment exista o ruptura intre mediul de business care ...


Decoding Dacia

Ramai informat(a) » Spam Free"Agencies Shift Into ‪Consulting‬ Role » Branding vs Strategy" 22 Noiembrie 2013 » OgilvyRed vs Ogilvy & Mather... Ti-am aratat concret in ...


Profil client vs Structura interna de performanta:

Ramai informat(a) » Spam Free Update Strategie Digitala » In fiecare joi...Anticipare, mediu de afaceri, profil client... performanta? Indiferent cum ai ajuns aici vreau sa iti ...


Marketing Operational? Nivel Operational vs Nivel Strategic:

Impactul mediului digital in eliminarea barierelor / intermediarilor? Desi am amintit despre Amazon Prime in uptate-ul periodic despre inovatie am considerat ca este util si ...


Diferentiere? The Copenhagen Wheel:

"The most common reason why people don’t bike is the amount of energy needed to do it.Meet the invention that’s going to change all ...


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