“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Peter Drucker

Inovație

Ai pierdut deja 10% din cota de piata?

Cum arata viitorul?... in 5 ani cum o sa arate? * agricultura? Construieste-ti propiul tractor... de la zero. “Am o intrebare… cati dintre dumneavoastra acum cinci ...

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Viziune Orange 2020 & Lansare concept retail ‘smart shop’

The Group opens its first Smart Shop in Romania Orange has selected Romania as the location to open its first Smart Shop. A revolutionary shop concept ...

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Calul Troian sau cum sa nu ai competitie:

Marketing Manager, Director Vanzari, HR Manager... CFO? * trimiteti General Managerul la workshop 100% free, zero obligatii * 4 zile / 590 euro bonus De cate ori ati ...

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O privire in viitor… Orange Launch AD 1994:

Ways to think about market size. Benedict Evans "When you try to work out the market potential for something fundamentally new, you’re actually trying to ...

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TOMA (* awareness) / diferentiatori:

Ramai informat(a) » Spam Free Update Strategie Digitala » In fiecare joi...Haideti sa spunem lucrurilor pe nume! Toata lumea vorbeste (* nivel declarativ) despre diferentiere & ...

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The future of Marketing | Test Drive Mercedes

“Am o intrebare… cati dintre dumneavoastra acum cinci ani ati fi spus ca argumentul de marketing nr. 1 ca sa vinzi in prezent o ...

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Cum definim notiunea de cluster? Clusterul, un model de afaceri inovator:

Care este pozitionarea ta vs competitia multinationala?La Workshopul pentru optimizarea Strategiei de Marketing in Industria Electronica si Software am avut doi invitati speciali. Le ...

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