Un blog despre procesele de branding, rebranding şi design / design de ambalaj. Noutăţi despre cele mai bune practici / trenduri în dezvoltarea unei identităţi vizuale corecte.

Branding / ReBranding

Brand Personal vs Brand de Companie:

"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of ...

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Blue Ocean Strategy, Expanded Edition » Draco ?

Ramai informat(a) » Spam Free Update Strategie Digitala » In fiecare joi...... now updated and expanded with new content (* Amazon) Blue Ocean Strategy argues that ...

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How much some famous logos cost to design? @ AdWeek:

Evolutia brandului, 1895 » 2014... de la idee la concept la monetizare… @ Reebok.Click to Tweet: "What the Color of Your #Logo Says ...

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Tesco’s ‘penis’-themed buttermilk… despre erori in marketing:

Ramai informat(a) » Spam Free Update Strategie Digitala » In fiecare joi..."Someone in the marketing department has some serious issues they need to work through... ...

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Susan Weinschenk: perceptii, influenta & persuasiune…

Ramai informat(a) » Spam Free “I don’t design clothes, I design dreams.” Ralph LaurenIeri, In sesiunea de brainstorming "5 produse care iti schimba viata" am ...

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Publicitate vs Design… Notorietate?

Ramai informat(a) » Spam Free Cum te poate ajuta designul & publicitatea la constructia notorietatii? * awareness is the state or ability to perceive, to feel, ...

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Evolutia brandului » De la idee la concept la monetizare… 1895 » 2014:

Ramai informat(a) » Spam Free Evolutia Brandului Reebok “Creating value is product management… this is the mantra of Marketing” Philip Kotler Multi dintre cei care o sa ...

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Structura Strategie / (Re)Branding Romania » Cucuteni

Ramai informat(a) » Spam Free Update Strategie Digitala » In fiecare joi...Pozitionare & Strategie (Brand) Romania vs UK: +8% vs -23%Romania Brand Value Change 2013 ...

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ROTOFEI @ Agil Timișoara

Ce este Brandul?“Nume, simbol sau o combinatie a lor care identifica producatorul unui produs / serviciu.” Philip Kotler"3 words: visionary, resourceful & reliable. Thank ...

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