2021 🔥 storytelling branding 🔥 vision

reThink how YOU work

2020 in the 🔥 🔥
rear-view mirror

Inside Consumers
🔥 🔥 M I N D 🔥 🔥

Let’s be honest: very few of us are sad to see 2020 in the rear-view mirror. It was a challenging, tiring year. : For many, 2020 provided a nudge to rethink and revitalize how they work, and they think this will pay big dividends for years to come… reThink how YOU work! But your responses reminded us there’s lots to feel good about at the end of the day. We have 2000+ respondents, including 1,382 agencies and 623 freelancers from 44 countries.

Here’s a snapshot of who took part in our survey — a diverse mix of freelancers at all stages & interestingly, only 10% of agencies described themselves as “full service.˝ The rest are positioning themselves as specialists, which can help agencies carve out their own niches, create their own opportunities, and keep growing their business on their terms. This report was created in partnership with BenchPress and The Agency Collective. It’s designed to let you compare your business to agencies around the world in several key areas, including hourly rates, profitability, and sales performance. 45% of freelancers actually saw revenue increase in 2020 & 50% of agencies actually saw revenue increase and 22% upsized their teams.

2021 STRATEGY Budget Optimisation ‘Inside Consumers Mind’, Don’t Compete with Rivals; Make Them Irrelevant! reThink how YOU work [ i n s i d e your i n d u s t r y ] company!

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